When I feed my baby in public, I want to feed without undressing, so I can stay out all day.
19of 50 calls
We call your customers. We record the calls. We find the insights.
When I feed my baby in public, I want to feed without undressing, so I can stay out all day.
Nursing tops from big stores. “The top moved up each time that I fed.”
Feed anywhere. Stay dressed.
Customers ask for a nursing dress that they can wear to the office.
Your orders show what customers buy. They do not show why. The fastest way to find out why is to ask. We ask for you.
Our AI interviewer calls your real customers. Each customer agrees to the call before it starts. The interviewer asks how they decided to buy, what they used before and what almost stopped them.
We record each call and make a transcript. You can play each recording and read each transcript. Each quote links to the time in the call where the customer said it.
“I tried two other brands first. Each time I fed, I had to undress in the coffee shop.”
We find the jobs that customers give to your product. We show the forces that push them to buy and the forces that stop them. We keep the exact words that they use.
Feed anywhere. Stay dressed.
We write hooks, scripts and briefs in the words of your customers. Each ad starts from a real reason to buy.
Customers tell us what they want and what does not work for them. You get a ranked list of product ideas from the calls.
You own each recording, transcript and insight. Send customer segments to Klaviyo, Meta and Shopify.
We get your customer list from your store. We send the insights to your email, ad and support tools.
[One sentence about what the brand changed after the calls.]
Winning ads · [BRAND][One sentence about the result.]
Product ideas · [BRAND][One sentence about the result.]
First-party data · [BRAND][One sentence about the result.]
Retention · [BRAND]“Each brand that I ran had a story about why customers bought. The story was often only half correct. The other half was in calls that nobody had time to make.”
A milkshake is the job that a customer gives to your product. The name comes from a study by Clayton Christensen. Morning drivers bought milkshakes to make a long drive less boring. The taste was not the reason.
Yes. Each customer agrees to the call first. At the start of each call, the interviewer says that it is an AI. It also asks for permission to record.
You select them. Most brands start with recent buyers and with customers who stopped buying.
You own the recordings, the transcripts and the insights. You can export them at any time.
Milkshake opens in Q3 2027. Give us your email. We will tell you when it opens.
Milkshake opens in Q3 2027. Give us your email. We will tell you when it opens.